Opinions,
opinions...Madeline has plenty! The following is a selection of her
recent articles. Linking to any of these articles is always fine (and
much appreciated!). If you would like to reprint an article,
please contact
articles@madelinestanionis.com.
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Staffing your online program
IN THE OLD DAYS, before the Internet,
your communication programs likely existed in their own silos:
direct mail over there, advocacy over here, event invitations
somewhere else entirely. The Internet changed all that. By now, your
online list probably contains all of your previously-silo-ed
constituents in one place. Now, donors receive action alerts. And
activists get fundraising appeals.
Continue reading... |
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At last...online fundraising and advocacy benchmarks
WONDERING how your online response
rates compare? If so, I think you'll be interested in the new
“eNonprofit Benchmarks Study,” the first detailed look at the hard
numbers for nonprofits using the Web for fundraising and advocacy.
Continue reading... |
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The Rules
HOW TO catch the online donors of your
dreams (In other words, Ten New Best Practices for Online
Fundraising).
Continue reading... |
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Subject lines that sink or swim
I ONCE READ that an e-mail subject
line is like a "promise" to your readers about what's inside. I like
the sound of that just fine. But more useful, though, is to consider
this: You've got about 1 or 2 seconds to capture your constituent's
attention and convince her that of the many e-mail messages
bombarding her in box, yours is the one she simply must read. No
pressure, eh?
Continue reading... |
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Six (new) ways to integrate your online and offline fundraising
FOR YEARS, we've talked about online
and offline integration as the holy grail of fundraising - a
seamless donor and prospect program in which every piece of mail and
e-mail and your Web site communicate a similar message and build
upon one another. If you've achieved it, read no further. For the
rest of us - here are a few more ideas for taking your integration
efforts one step further.
Continue reading... |
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Get the book!
The Mercifully Brief Real World Guide to Raising Thousands (if Not Tens
of Thousands) of Dollars with Email, by Madeline Stanionis.
It's a user-friendly how-to guide that puts into print all of
Madeline's experience in raising money with email for clients around
the country.
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Learn more >>
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Buy the book >> |
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